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"A vignette about a high school track star who began smoking and its effects on her performance offer a real-life situation to which viewers can relate."    -- School Library Journal Click to watch Sample Clip ORDER THIS VIDEO NOW

CIGARETTE SMOKING:
It Will Kill You

TRT 19 minutes, 1998

This video documentary stresses the facts that cigarette smoking is harmful to the body and the best way to approach smoking is simply not to start. Statistics prove that if a young person can avoid smoking through the teen years to at least age 21, he or she is ten times more likely not to ever become a smoker.

Interviews with teenagers who smoke reveal the addictive nature of tobacco. "I started when I was 12 years old," says Amos. "It seemed like the cool thing to do." Amos is typical of young people who start smoking due to peer influence.

The program is broken up into five segments: 1) Introduction -- setting the tone and describing the problem; 2) Addiction -- young people feel they are invincible, that it won't happen to them; 3) Damaging Your Body -- discusses the physiological effects of tobacco use; 4) "Smokeless" or "Spit" Tobacco -- compares these products in their damaging effects to cigarettes; and 5) It Will Kill You -- discusses alternatives to smoking that produce a beneficial "rush," or natural "high."

Three experts provide commentary about smoking -- a certified pulmonary clinical specialist, an adolescent substance abuse treatment specialist and a spokesperson for a state office of tobacco prevention and control. Easy to read graphics provide statistical backup and insights including: "Cigarette smoking is the single most preventable cause of premature death in the United States."

The 19-minute program also features a testimonial from "Violet," a 65-year-old woman whose smoking addiction precipitated a heart bypass operation. "I wished I had never picked up a cigarette," Violet says.

The program is dedicated to: "Those 3,000 young Americans who will try tobacco products today for the first time and decide NOT to use them." This stresses the theme of the program -- You DO have a choice not to start smoking.

"CIGARETTE SMOKING: It Will Kill You" won the prestigious Crystal Award of Excellence in the 1998 Communicator Awards, the second largest independent video competition in the world with over 3200 entries from 47 states and 6 foreign countries. Entries are judged on their own merits against a criteria of production and content elements by top professionals in the fields of communications and education.

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